Yara communications
Bridging the gap from where you want to go and how you’ll get there.
Project Scope
Creative Direction, Visual Identity
Credits
Client: Yara Communications
Industry: Marketing Consultant
Creative: Kay Lea Schnell
Project Goals
Design a visual identity that speaks to B2B, fashion, beauty, home builders, designers and hotels. It was important the brand feel classic, mature, and in-the-know without feeling flashy.
The Solution
Follow in the footsteps of big brands who’ve done timeless right. This visual identity focussed on feeling elevated, understated and timeless. We created an essentials logo suite, mood board, and style guide for this new brand.
Thank You
Email me at hello@craftlea.ca to collaborate.
